CORE productions

Core Productions brings brand and people together in a moment that truly lasts

CORE Productions helps brands grow and brings ideas to life. Everything revolves around developing campaigns and events with structure and a strategy that is solid at its core.
With a background in psychology, focused on marketing, I know how to truly connect with people and inspire them to take action. I’m fascinated by how behavioral science can amplify commercial impact — something I’ve translated into real-world practice within large, dynamic organizations.

By working on audience strategies, brand positioning, and commercial campaigns, I’ve developed into both a sharp thinker and a strong doer. I get energy from launching ideas, building client relationships, and presenting plans and brands in a smart, results-driven way.

As my career evolved, I discovered my passion for project management — and especially for events. Switching between stakeholders, keeping the overview, the energy of live moments, and the satisfaction when everything falls into place. That’s where the drive is. That’s where projects come to life: clearly led, smartly built, and with visible impact.
What I notice every time: everything stands or falls with the CORE.

The core of your message.

The core of your brand.

The core of your audience.

That’s where it starts. And that’s where CORE begins.

I live and work in Brussels, my hometown, but I’m regularly in the Netherlands. The country where I grew up and gained much of my experience.

Speak to you soon!


Caitlin Kooi

Caitlin Kooi Events & Campaign specialist